2026/05/19 00:41:46
The $4.99 Chicken Is a Hook — Here's the Math
Costco's rotisserie chicken costs more to produce than $4.99 — the CFO admitted a $30-40M annual loss to keep the price frozen. Here's the loss-leader math, and the one move to use it without getting played.
Each weekday at lunch, an accountant-meets-behavioral-economist reads one everyday receipt and shows you the pricing trick, the loss leader, or the fake fee hidden in plain sight.
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